About Susan Weinschenk – I have a Ph.D. in Psychology and over 30 years of experience applying psychology to the workplace. I’ve written several books. The latest is 100 Things Every Designer Needs To Know About People, and previously Neuro Web Design: What makes them click? (New Riders Press). I am the founder and owner of User Experience Institute. My audiences tell me I’m a great speaker and presenter, and one of my clients called me “The Brain Lady” which I liked, so it has stuck.
In my 30 years working in the field of human factors I’ve been an instructor, trainer and consultant, mostly for Fortune 1000 companies. I focus on how to apply psychology in the workplace. I do mentoring and coaching as well. I have many years of experience evaluating and re-designing technology (web sites, software, and even copiers, microwaves and medical devices) so that it matches how people work and think.
While working on my Ph.D., I conducted research on the left and right half of the brain. I was a college psychology professor at State University of New York (Oswego) and then began consulting. Early in my career I focused on applying cognitive psychology (how people think, remember, perceive), to make technology more usable. Recently I’ve gone back to my neuropsychology roots, studying the newest brain science and research on unconscious mental processing — decision-making, persuasion, and emotion.
I started college at Virgina Tech (go Hokies!) and finished my undergraduate degree in Psychology at Northeastern. Then I did a Masters and Ph.D. at Pennsylvania State University. (For fun and a little more money during graduate school, I worked a few hours a week tutoring the football team in Statistics!)
I live in Wisconsin, USA, with my husband. My two children are grown and “launched” now. When I’m not working, or writing, or blogging (which is a lot of the time!) I perform in community theatre, sing jazz, read books, watch movies, and bake artisan breads.
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Here’s a list of some of the interviews and reviews I’ve done recently:
Thrilled to be interviewd by Brian Clark of Copyblogger about Neuro Web Design for his internet radio show.
The Monday Reading Club is doing an event for the launch of the Spanish version of Neuro Web design.
Written interview by Steve Kayser for Expert Access newsletter on my book, Neuro Web Design: What makes them click.
Web Pro News interviewed me from the SES Conference in New York (March 2010). Here’s a link to the video interview.
WebMaster Radio interviewed me from the SES Conference in New York (March 2010). Here’s an audio link to the interview.
There are many reviews of my book, and I don’t have them all listed here, but here’s one from the online marketer blog.
An article and video interview appears on World News Australia about social networking and the dopamine loop
John Jantsch from the popular Duct Tape Marketing blog interviewed me about my latest book, Neuro Web Design: What makes them click? http://www.ducttapemarketing.com/podcast.php
Tim Keirnan interviewed me about my latest book: http://designcritique.net/index.php?post_id=472907
Joshua Waldman has a video podcast interview with me on how to apply the principles in my book, Neuro Web Design: What makes them click? to the process of writing a resume and getting hired. http://careerenlightenment.net/online-reputation-managment/how-the-science-of-pursuasion-can-get-you-hired
Michael Britt of the Psych Files interviewed me about my book, http://www.thepsychfiles.com/2009/05/episode-93-your-brain-on-a-website/
The publisher of my book, Nancy Aldrich-Ruenzel talked with me about the book:
http://www.peachpit.com/podcasts/episode.aspx?e=88fce0dd-7237-4388-8555-c2c4fcc7736c
Craig Tomlin of Useful Usability posted a text interview with me: http://www.usefulusability.com/interview-with-susan-weinschenk-ph-d-author-of-neuro-web-design/
