Below are links to some of my most popular/favorite articles:
100 Things You Should Know About People
#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories
#7 – You Actually Can’t Multi-Task
#8 – Dopamine Makes You Addicted to Seeking Information
#9 – Blue and Red Together Is Hard on Your Eyes (Chromostereopsis)
#10 - You Want More Choices and Information Than You Can Actually Process
#11 — Why You Can’t Resist Paying Attention to Food, Sex, or Danger
#12 — When It Comes To Technology You Definitely Act Your Age
#13 — Want to Change a Habit? Use Fun, Surprise, and a Crowd
#14 — Reading Text Online Is Not Fun
#15 — If You Use Social Media Without Laughter You Aren’t Being Social
#16 — The Ability to Delay Gratification or Not Starts Young
#17 — Your Unconscious Knows 1st
#18 — What People Look At On A Picture Or Screen Depends On What You Say To Them
#19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
#20 — Your Attention Is Riveted By Pictures of People
#21 — You Overestimate Your Reactions to Future Events
#22 — Peripheral Vision: Keeping You Alive or Channel Surfing?
#23 — You Are Hard-Wired For Imitation And Empathy
#24 — You Are Most Affected By Brands And Logos When You Are Sad Or Scared
#25 — Trust Your Gut Or Be Logical? It Depends On Your Mood
#26 — Culture Shapes Our Brains
#28 — Things That Are Close Together Seem to Belong Together
#29 — Brand Names Talk To Our “Old” Brains
#30 — Our “Strong Tie” Group Size Is 150 People
#31 — The Desire For Control And Choice Is Built In
#32 — Synchronous Activity Bonds The Group
#33 — Bite-Sized Chunks Of Info Are Best
#34 — Too Much Stress Results In Poor Performance
#36 — People Are Inherently Lazy
#37 — People Assume It’s You, Not The Situation
#38 — Even The Illusion of Progress Is Motivating
#39 — Your Mind Wanders 30% of the Time
#40 — You’re Easily Influenced, But I’m Not
#41 — Your Most Vivid Memories Are Wrong
#42 — We’ll Spend More Money If You Don’t Mention Money
#43 — People Expect Online Interactions To Follow Social Rules
#44 — When Uncertain, People Look To Others To Decide What To Do
#45 — You Choose And Vote For The First One On The List
#46 — The More Uncertain You Are, The More You Dig In And Defend Your Ideas
#47 — People Value A Product More Highly If It Is Physically In Front Of Them
#48 — What You See Is Not What Your Brain Gets
#49 — The Brain Looks For Simple Patterns
#50 — 9 % of Men And .5% Of Women Are Color Blind
#51 — You React To Colors Based On Your Culture
#52 — People Create Mental Models
#53 — People See Cues About How To Use An Object
#54 — The Average Reading Level In The USA Is Grade 8
#55 — During Sleep You Consolidate Learnings and Memories
#56 — People Process Information Best In Story Form
#57 — There are 4 Types of Creativity
#58 — People See What They Expect To See
#60 — Cognitive Loads Are the Most Expensive
#61 — People Learn Best By Example
#62 — People Love To Categorize
#63 — Group Decision-Making Is Faulty
#64 — Groups Are Swayed By A Dominant Personality
#65 — Seven Emotions Are Universal
#66 — Emotions Are Tied To Muscle Movement
#67 — Anecdotes Persuade More than Data
#68 — Smells Evoke Emotions and Memories
#69 — Your Brain Craves Surprises
#70 — People Are Happier Busy And With A Challenge
#71 — People Like Pastoral Scenes
#72 — Trust Is The Best Predictor Of Happiness
#73 — First Screening About Trusting A Web Site Is Based On The Look And Feel
#74 — Listening To Music Releases Dopamine In The Brain
#75 — The More Difficult Something Is To Attain, The More People Like It
#76 — Anticipation Trumps The Actual Experience
#77 — Not All Mistakes Are Bad
#78 — People Use A Schema To Encode And Remember
#79 — People of Different Ages Have Different Error Strategies
#81 — People Are Motivated By Progress And Mastery
#82 — Intrinsic Rewards Trump Extrinsic Rewards
#83 — People Will Use Shortcuts Only If They Are Easy
#84 — Average Time To Form A Habit Is 66 Days
#85 — More People = Less Desire To Compete
#86 — How Much People Lie Depends On The Medium
#87 — Speaker and Listener Brains Sync
#88 — Your Brain Has A Special Response To People You Know
#89 — You Can Tell If A Smile Is Real Or Fake More Accurately With Video
#90 — Recognition Is Easier Than Recall
#91 — Size Matters When It Comes To Fonts
#92 — There Is A Brain Area Dedicated To Perceiving Faces
#94 — Repetition Changes Your Brain
#95 — People Decide Who And What Is Alive By The Eyes
#96 — Past Experience And Expectations Determine Where People Look
#97 — People Filter Information
#99 — Well-Practiced Skills Don’t Require Conscious Attention
#100 — Sustained Attention Lasts 10 Minutes
Usability and Web Design
How to Save Money and Time on User Testing: Run Multiple, Iterative Pilots
7 Steps to Successful Web Site Redesign
Eyetracking — 7 Steps to Avoid
Web Site User Experience Anatomy
Trust and Loyalty
Trust Lesson #2: Building Trust Is Not Enough
The Secret Ingredient to Web Site Loyalty
Trust Issues — A Sure Way to Kill a Marketing Campaign
Who is the Most Romantic?: The Brain Science of Valentine’s Day
5 Ideas — How to Use Brain Science to Create Persuasive Presentations
5 Steps to More Creativity Using Brain Science
Book Reviews
Rocket Surgery Made Easy by Steve Krug
Visual Language for Designers by Connie Malamed
The Social Media Marketing Book by Dan Zarrella
The 11 Best Psychology, Persuasion, and Usability Books You Should Read
Recovery.gov — For the Average Citizen? …. Not
Thumbs Up: Website Uses Principles of Persuasion
Sexy Product Needs a Sexier Web Site
Thumbs Up: Credo Mobile Email Hits 5 Persuasion Hot Buttons
Close Up Photos More Persuasive At A Charity Site
Sell With Stories
7 Ways Mr. Fire Can Use Neuro Web Design To Turn Up The Heat
Case Study: The Psych Files Applies Neuro Web Design
Case Study: Applying Neuro Web Design to a Web Site for “Creative Wealth Building”
