Recently I was talking to someone who is relatively new to the field of usability and user experience. He has developed a web application and wanted some ideas for getting feedback from users. He commented that he was planning on sending out a survey to users to see what they think about the web application….
Category Archives: eye tracking
10 Best Posts of 2009
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
100 Things You Should Know About People: #19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
WHAT YOU ARE ABOUT TO READ IN THE NEXT PARAGRAPH IS COMMONLY BELIEVED, BUT NOT TRUE – You read by recognizing the shapes of words and groups of words. Words that are in all capital letters all have the same shape: a rectangle of a certain size. This makes words displayed in all uppercase harder…
Eyetracking Studies — 7 Traps to Avoid
In my last post I talked about eyetracking. I don’t actually do a lot of eyetracking work, but this past week I was asked to give a talk on a panel about eyetracking at the SES (Search Engine Strategy) conference in Chicago, so it is kind of on my mind. So one more post about…
100 Things You Should Know About People: #18 — What People Look At On a Picture Or Screen Depends On What You Say To Them
Eye tracking is a technology that allows you to see and record what a person is looking at, and for how long. One way it is used is to study web sites to see where people are looking on a web page, where they look first, second, etc. It’s a pretty interesting technology, one of…