Have you ever wondered why traffic always slows when people are driving by an accident? Do you moan about the fact that people are attracted by the gruesome, and yet find that you glance over too as you drive by? Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes…
Category Archives: neuro web design
The 11 Best Psychology, Persuasion, and Usability Books You Should Read
I love to read. I read fiction and history and psychology… I’m an avid reader. Which means when I give talks on psychology, usability, user experience, or my book, Neuro Web Design, I often say, “Oh, there’s this great book…” and people then ask me for my “favorite books” list. I always tell them I’ll…
100 Things You Should Know about People: #5 — You Make Most of Your Decisions Unconsciously
You are thinking of buying a TV. You do some research on what TV to buy and then you go online to purchase one. What factors are involved in this decision making process? It’s not what you think — I cover this topic in my book Neuro Web Design: What makes them click? You like…
Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"
Nick Pfennigwerth took his old site: and applied some of the principles in my book Neuro Web Design: What makes them click? Here is what Nick wrote to me: “What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods…
Case Study: The Psych Files applies Neuro Web Design
A few months ago I did an interview for Michael Britt’s podcast called The Psych Files. Michael has a loyal following (there have been 10,000 downloads of this particular podcast). Michael was “taken” with my book and decided to apply some of the things he learned to make changes in his own website. Here’s part…
Chase Makes A Miracle Happen With Persuasive Design Part II
In my last post I talked about the chase blueprint site (http://www.chaseblueprint.com/#/home) and asked readers to write in with their ideas about why this website is so persuasive. Here’s a summary of what you wrote in: – The use of the word You frequently (activiates old brain) – Using attractive people who are “like me”…
Chase Makes a Miracle Happen With Persuasive Design: Part I
An impossible task: I don’t know about you, but these days I’m not used to thinking of a credit card company as “my friend” or “on my side”. And the last thing I’m interested in is getting another credit card. Then how is it that in less than 5 minutes Chase convinced me that I…
The Secret Ingredient to Web Site Loyalty
Here’s the Answer: I’ll state right up front — The Secret Ingredient is …. FUN! The Scenario: Recently I was researching a trip for my son. He’s in Cairo for a semester abroad, but rather than coming straight home from there for the Christmas holidays, he’s decided he wants to go to London for two…
7 Ways Mr. Fire Can Use Neuro Web Design to Turn Up The Heat
Dr. Joe Vitale is Mr. Fire and when I got an email from him saying “I love your book” we talked first by email and then by phone. Joe interviewed me for his subscriber base, and during the interview he asked if I had looked at his site from a Neuro Web Design point of…
A University Gets Neuro Savvy
With the economy the way it is right now I am guessing that colleges and universities are doing whatever they can to attract and keep students. Perhaps that is why we are seeing what is obviously a lot of effort being put into university websites. Even small, less well known colleges. I happened upon one…