Category Archives: presentations

“Bad Powerpoint Presentations Are A Serious Threat To The Global Economy”

In his TED talk, John Bohannon says that “bad powerpoint presentations are a serious threat to the global economy”. He estimates that: Each day $250,000,000  (USD) is spent on presentations, assuming each presentation is ½ hour long, with an average audience of 4 people that have an average salary of $35,000 USD. Each day there…

7 Tips To Get A Team To Implement Your Recommendations: Tip #5

This is the 5th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Tip #4 was Use The Word…

7 Tips To Get A Team To Implement Your Recommendations: Tip #3

This is the 3nd in a series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. And Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Now for Tip #3. The context is that you want to see your recommendations implemented. How…

100 Things You Should Know About People: #67 — Anecdotes Persuade More Than Data

Let’s say you have to make a presentation to several department heads at work about your latest conversations with your customers. You interviewed 25 customers and surveyed another 100, and have lots of important data to share. Your first thought might be to present a summary of the data in a numerical/statistical/data driven format, for…

Send Me To South By Southwest: Vote for my panel

I’ve submitted to speak at South By Southwest (SXSW) next spring. The talk I’ve submitted is: The Psychology of Web Design: Interactive Behavior Explained. SXSW has an interesting way of deciding who the speakers are — 30% of their decision is based on votes. So if you go to the description of my talk (click…

The 10 Most Important Secrets of Powerful Presenters

I am one of those people who loves giving speeches and presentations. From what I have heard, I’m in a minority. Many people dislike giving speeches, but I’ve always had a hard time understanding that. My delight in giving talks is probably tied up with my love of theatre, my desire to be the center…

A Five Minute Version of Neuro Web Design

I get wonderful emails from readers of my book, Neuro Web Design: What makes them click. People write me and say how much they loved the book, etc, etc. It’s one of the benefits of writing a book! A request from a reader – A few days ago I got one of those emails and…

5 Ideas — How To Use Brain Science To Create Persuasive Presentations

How many BORING presentations have you attended in your lifetime? If you are like most people the answer is “too many”! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk: 1) Talk to the emotional brain with photos. Forget text…