One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who did not want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class…
Category Archives: stories
100 Things You Should Know About People: #56: People Process Information Best In Story Form
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100 Things You Should Know About People: #23 — You Are Hard-Wired For Imitation and Empathy
If you put your face right in front of a young baby and stick out your tongue, the baby will stick out his or her tongue too. This happens from a very young age (even as young as a one month old). So? What does this have to do with anything? It’s an example of…
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Sell with Stories
It’s all about stories. Finca is a micro loan company. You give them some money and they loan it to people around the world who are trying to improve their lives. It’s a great organization doing vital work. Their website has good photos, but they could be even more effective if they would focus focus…
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