There isn’t a lot of actual research on trust and website design. There are a lot of opinions, but not necessarily much real data. Research by Elizabeth Sillence and team (2004) provides some solid data, at least in regard to health websites. Sillence researched how people decide whether and which health websites to trust. Participants in…
Category Archives: Trust
100 Things You Should Know About People: #72 — Trust Is The Best Predictor Of Happiness
If you want to know who is happiest, then figure out who feels the most trust.Which country has the happiest people? – Eric Weiner traveled all over the world in search of answers to the questions: Which countries have the happiest people and why? His answers surprised him and they surprised me too. Based…
Do You Know The Trust Quotient of Your Organization?
Last week I gave the keynote talk at the Big D conference in Dallas Texas. (It’s a great conference and I suggest you check it out next year.) The conference was Friday and Saturday, although I could only go to the very beginning of day 2. I had to leave in the morning to go…
Trust Lesson #2: Building Trust Is Not Enough
I choose the vendor I trust and have a “habit” for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don’t own a souffle dish or a quiche dish. So, time to do my part for the…
Trust Issues — A Sure Way to Kill a Marketing Campaign
Today I received a Linked In message from someone I don’t know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web…