Many years ago I worked with a client who had created a color map of the different business regions for their business, showing the total revenue for the quarter for each region. Yellow was for the Eastern part of the US, green for the Central, etc. They had used red for the western states. The…
Category Archives: vision
100 Things You Should Know About People — #50: 9 Percent Of Men And .5% Of Women Are Colorblind
The term color blindness is actually misleading. Most people who are “color blind” are not blind to all colors, but really have a color deficiency that makes it hard for them to see differences between some colors. Different types of color blindness – There are many different kinds of color blindness, but the most common…
100 Things You Should Know About People: #49 — The Brain Looks For Simple Patterns
What do you see when you look at the x’s below? xx xx xx xx Chances are you will say you see four sets of 2 x’s each. You won’t see them as 8 separate x’s. You interpret the white space, or lack of it, as a pattern. People are great at…
100 Things You Should Know About People: #48 — What You See Is Not What Your Brain Gets
Can you read this?: Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, the oredr of lteetrs in a wrod is nto vrey iprmoetnt. Waht mttaers is taht the frist and lsat ltteer be in the rghit pclae. The ohter letetrs can be a ttoal mses and you can sitll raed wthuot mcuh probelm. Tihs is bcauseae yuor…
100 Things You Should Know About People: #28 — Things that are close together seem to belong together
Do you want a quick and easy way to make any web page easier to use and more intuitive? If you want people to realize that two things “belong” together, then put them near each other (close proximity), and put other things a little further away. Sounds simple, right? Many usability and user experience principles…
100 Things You Should Know About People: #22 — Peripheral Vison — Keeping You Alive or Channel Surfing?
You have probably heard the term “peripheral vision”, but did you know that you use your peripheral vision to get the gist of the scene around you? Two kinds of vision — Basically, you have two types of vision: Central and Peripheral. Central vision is the vision you have when you look at something directly…