Category Archives: visual design
100 Things You Should Know about People: #5 — You Make Most of Your Decisions Unconsciously
You are thinking of buying a TV. You do some research on what TV to buy and then you go online to purchase one. What factors are involved in this decision making process? It’s not what you think — I cover this topic in my book Neuro Web Design: What makes them click? You like…
100 Things You Should Know about People: #4 — You Imagine Objects From Above and Tilted (The “Canonical Perspective”)
Why you should believe the research in this blog post even though it’s from 1981 — Whenever I talk about “old” research some people start right away to dismiss it. It’s easy to think that research done in the 1990s or 1980s, or heavens! the 1970s! couldn’t hold any interest for us now. I heartily…
100 Things You Should Know about People: #2 — You READ FASTER With a longer Line Length But PREFER Shorter
Have you ever had to decide how wide a column of text you should use on a screen? Should you use a wide column with 100 characters per line? or a short column with 50 characters per line? It turns out that the answer depends on whether you want people to read faster or whether…
Close Up Photos More Persuasive At A Charity Site
This holiday season someone gave me a gift certificate to donate to the charity of my choice at www.globalgiving.com. You can browse through hundreds of worldwide charities and donate to the organization of your choice. Of course while browsing I noticed that some organizations were more persuasive than others. Some used photos very effectively, like…