You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the office store and the pen was right in front of…
Tag Archive: Images
100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
100 Things You Should Know About People: #11 — Why You Can’t Resist Paying Attention to Food, Sex, or Danger
Have you ever wondered why traffic always slows when people are driving by an accident? Do you moan about the fact that people are attracted by the gruesome, and yet find that you glance over too as you drive by? Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes…
Close Up Photos More Persuasive At A Charity Site
This holiday season someone gave me a gift certificate to donate to the charity of my choice at www.globalgiving.com. You can browse through hundreds of worldwide charities and donate to the organization of your choice. Of course while browsing I noticed that some organizations were more persuasive than others. Some used photos very effectively, like…