In a previous post on how mood affects your reaction to brands you know (see You Are Most Affected By Brands And Logos When You Are Sad And Scared), I talked about the research from Marieke de Vries of Radboud University Nijmegen, in the Netherlands. De Vries also did research on two types of decision…
Tag Archive: mood
100 Things You Should Know About People: #25 — Trust Your Gut or Be Logical? It Depends On Your Mood
100 Things You Should Know About People: #24 — You Are Most Affected By Brands and Logos When You Are Sad Or Scared
Here’s Scenario 1: You get together with your friends to watch your home team play a game on TV. They win! After an afternoon of fun and friendship you stop at a grocery store on your way home. You are in a good mood. Are you more or less likely to buy the usual cereal…