Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on. You click on…
Tag Archive: Persuasion
100 Things You Should Know About People: #67 — Anecdotes Persuade More Than Data
Let’s say you have to make a presentation to several department heads at work about your latest conversations with your customers. You interviewed 25 customers and surveyed another 100, and have lots of important data to share. Your first thought might be to present a summary of the data in a numerical/statistical/data driven format, for…
100 Things You Should Know About People: #40 — “You’re Easily Influenced, but I’m not”
I have been doing a lot of public speaking about my book and the ideas of persuasion. Early in my talks I often discuss John Bargh’s research on how much we are influenced by factors that we are not aware of. Bargh had people unscramble sets of words to make sentences, for example, he would…
Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons
I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile… it’s a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page: 1. The word “Free” is very powerful and they use it several times 2. Scarcity…