This is the 4th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Now for Tip #4. The context…
Tag Archive: psychology research
100 Things You Should Know About People: #64 — Groups Are Swayed By A Dominant Personality
In the last blog post I talked about how groups end up making faulty decisions. How many times have you been part of a group discussion and decision-making process and there is one person who is dominating the conversation and the decision. Just because decisions are made in a group setting doesn’t mean that the…
100 Things You Should Know About People: #63 — Group Decision-Making Is Faulty
If your work life is anything like mine, your day is filled with groups meeting by phone or in person and making decisions. Unfortunately research shows that group decision-making has some serious flaws. The Danger of Group-Think — Andreas Mojzisch and Stefan Schulz-Hardt (2010) presented people with information on prospective job candidates. People who received…
100 Things You Should Know About People: #40 — “You’re Easily Influenced, but I’m not”
I have been doing a lot of public speaking about my book and the ideas of persuasion. Early in my talks I often discuss John Bargh’s research on how much we are influenced by factors that we are not aware of. Bargh had people unscramble sets of words to make sentences, for example, he would…
100 Things You Should Know About People: #32 — Synchronous activity bonds the group
What do members of a marching band, fans at a college football game, and people at Sunday church have in common? They are all engaging in “synchronous” activity. What is synchronous activity? — It is when you take action with others, where everyone is moving, singing, chanting, in time together. What happens when we engage…
Who is The Most Romantic?: The Brain Science of Valentine’s Day
It’s almost Valentine’s Day and you go online to look for a gift to buy that special someone in your life. What will you buy? I posed that question to both men and women in a small research study I conducted recently. And the answers I got surprised me. When research answers a different question…
100 Things You Should Know About People: #25 — Trust Your Gut or Be Logical? It Depends On Your Mood
In a previous post on how mood affects your reaction to brands you know (see You Are Most Affected By Brands And Logos When You Are Sad And Scared), I talked about the research from Marieke de Vries of Radboud University Nijmegen, in the Netherlands. De Vries also did research on two types of decision…