This is the 5th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Tip #4 was Use The Word…
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This is the 4th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Now for Tip #4. The context…
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You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the office store and the pen was right in front of…
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I’m one of these staunch Apple converts. For as long as there were PCs, I used to be a Windows/PC person. (Realize that I go all the way back to when PCs first came out. I used to sell a marvelous “portable” PC that ran on CPM operating system and had TWO (count ‘em) TWO…
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You are out for a Sunday bike ride on your favorite biking path, and you come across a pair of kids selling lemonade. Do you stop and buy some lemonade? Do you like the lemonade? Does your buying or liking the lemonade have anything to do with the wording on the sign next to the…
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If I ask you to remember where you were and what you were doing when you first heard about the September 11, 2001 attacks in New York City, chances are very good that you will be able to tell me in great detail your memory of that day, and how you heard about the attacks….
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You are at work reading a report that one of your colleagues has written and you realize that you’ve just read the same sentence about three times. Instead of thinking about what you were reading, your mind wandered. Mind wandering is similar to, but not the same thing as daydreaming. Psychologists use daydreaming to refer…
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You are given a frequent buyer card for your local coffeeshop. Each time you buy a cup of coffee you get a stamp on your card. When the card is filled you get a free cup of coffee. Here are two different scenarios: Card A: The card has 10 boxes for the stamps, and when…
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Written on
December 29, 2009 by
Susan Weinschenk in
brain,
decision-making,
eye tracking,
multitasking,
psychology,
reading,
research,
review,
unconscious,
usability,
visual design,
web design
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
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Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
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