WHAT YOU ARE ABOUT TO READ IN THE NEXT PARAGRAPH IS COMMONLY BELIEVED, BUT NOT TRUE – You read by recognizing the shapes of words and groups of words. Words that are in all capital letters all have the same shape: a rectangle of a certain size. This makes words displayed in all uppercase harder…
Tag Archive: research
Eyetracking Studies — 7 Traps to Avoid
In my last post I talked about eyetracking. I don’t actually do a lot of eyetracking work, but this past week I was asked to give a talk on a panel about eyetracking at the SES (Search Engine Strategy) conference in Chicago, so it is kind of on my mind. So one more post about…
A Quick Summary of Some Interesting Research
Now that March is here, I thought I’d summarize and link to some great research I found during the last month…. There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light…
New Research Shows Herd Behavior When Shopping Online
In my book, Neuro Web Design: What makes them click, I have a chapter on Social Validation: When we are uncertain we look to others to see what our behavior should be. Now some new research tests this idea online. In a series of research studies by Chen (see end for full reference), visitors to…