In his (great) book, Don’t Make Me Think, Steve Krug has a chapter called “Billboard Design 101: Designing pages for scanning not reading.” The idea is that people don’t read all the text at a website, they scan it. So you should think “billboard” when you are deciding what to put on the page, instead of…
Tag Archive: Steve Krug
100 Things You Should Know About People: #36 — People are Inherently Lazy
Ok, I’ll admit it, I am exaggerating a little bit when I say people are inherently lazy. What I really mean is that people will do the least amount of work possible to get a task done. Is lazy another word for efficient? – Over eons of evolution humans have learned that they will survive…
An Interview With Steve Krug: Everyone should do usability testing
In a previous post I reviewed Steve Krug’s latest book, but recently I had the opportunity to interview Steve about the book. It’s a fun interview, and I think you’ll enjoy hearing Steve talk about: who he wrote the book for (not an obvious answer as I discovered) which part of the book he thinks…
Book Review of Steve Krug’s Rocket Surgery Made Easy
I’ve been a fan of Steve Krug’s since his original book, Don’t Make Me Think, came out about a decade ago. (And Steve was kind enough to write an endorsement for my book, Neuro Web Design: What makes them click? when it came out last year). Steve’s new book is all about user testing of…