Tag Archive: stories

100 Things You Should Know About People: #56: People Process Information Best In Story Form

Written on January 30, 2011 by in stories

One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who did not want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class…

Continue Reading »

11 Comments - Leave a comment!

Sell with Stories

Written on February 23, 2009 by in stories, visual design

It’s all about stories. Finca is a micro loan company. You give them some money and they loan it to people around the world who are trying to improve their lives. It’s a great organization doing vital work. Their website has good photos, but they could be even more effective if they would focus focus…

Continue Reading »

1 Comment - Leave a comment!