You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the office store and the pen was right in front of…
Tag Archive: text
100 Things You Should Know About People: #14 — Reading Text Online Is Not Fun
It’s the holiday season right now in the USA which means that people are talking about what they want as a gift. I would like a Kindle or one of the new Barnes and Noble competitors to the Kindle. Since we are being frugal in our household this year I don’t think I’m going to…
100 Things You Should Know About People: #8 — Dopamine Makes You Addicted To Seeking Information
Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Have you ever gone to Google to look up some information and 30 minutes later you realize that you’ve been reading and…
100 Things You Should Know about People: #2 — You READ FASTER With a longer Line Length But PREFER Shorter
Have you ever had to decide how wide a column of text you should use on a screen? Should you use a wide column with 100 characters per line? or a short column with 50 characters per line? It turns out that the answer depends on whether you want people to read faster or whether…