You are shopping for a new computer and the salesperson you are talking to is offering you what seems to be a good deal. And yet there is a part of you that feels uncomfortable and isn’t sure if this is the right computer, or the right deal, or the right store for you. If…
Tag Archive: unconscious mind
100 Things You Should Know about People: #5 — You Make Most of Your Decisions Unconsciously
You are thinking of buying a TV. You do some research on what TV to buy and then you go online to purchase one. What factors are involved in this decision making process? It’s not what you think — I cover this topic in my book Neuro Web Design: What makes them click? You like…
Irrational or Just Human?
A favorite theme these days when writing about the unconscious mind and decision making is about how bad we humans are at making decisions. A perfect example is Dan Ariely’s Predictably Irrational. Don’t get me wrong… it’s a great book, and I recommend that you read it BUT I take issue with one of the…
Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons
I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile… it’s a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page: 1. The word “Free” is very powerful and they use it several times 2. Scarcity…