What Makes Them Click

Are you looking for a great speaker and a fascinating topic? Then I hope you will consider bringing me in to speak at your event. I love to give talks.

Upcoming Talks:

Panelst at SES, New York
New York City, March 25, 2010
http://www.searchenginestrategies.com/newyork/

Invited Speaker, PRSA Suburban Chicago
Elk Grove Village IL, April 13, 2010
http://www.prsasuburbanchicagoland.org/index.php?ID=1

Invited Speaker, UXLX
Lisbon Portugal, May 12-14, 2010
http://www.ux-lx.com/

Opening Keynote Speaker at the Dallas Big (D)esign Conference
Dallas TX, May 28-29, 2010
http://bigdesignconference.com/

Invited Speaker, Internet User Experience Conference
Ann Arbor MI, July 19-22
http://www.iue2010.com/

Recent Talks:

SES Chicago
Public Relations Society of America, Madison WI
Persuasive Technologies Conference 2009, Claremont CA
Voices That Matter Conference 2009, San Francisco CA
TorCHI, Toronto
University of Wisconsin E-Business Conference, Madison WI
Internet User Experience 2009, Ann Arbor MI
South by Southwest 2009, Austin TX
Dallas Big (D)esign Conference 2009, Dallas TX
Usability Professional Association Conference 2009, Portland OR

What do I Talk About? – Here’s an example of some of the talks I give, but call me and let’s discuss your event and your audience. I like to tailor the topic to each particular group:

Neuro Web Design: What makes them click?
We think that we are reasoning, rational people and that our decisions are made by careful thinking. But the reality is that the website we pick, what we decide to do while there, and whether we buy or not, are decisions and actions that we make in a largely unconscious way. Although some of our decisions on what to buy, and where to buy it from, might come from the rational part of our brain, many of our decisions and actions are based on emotion, and many are based on automatic triggers that we react to from something at the website.

In this talk, Dr. Susan Weinschenk shares the research and insights from her book, exploring and demonstrating what scientists have been discovering about the unconscious and how that can be applied to the design of web sites so that they are persuasive.

Persuasive Presentations: How to Apply Brain Science to Craft and Deliver Compelling Presentations
Whether you are presenting to Executive Management or your colleagues, you want your presentations to be attention getting, compelling and persuasive. You want people to be interested in what you have to say, understand what you are saying, and then take action.
Dr. Susan Weinschenk studies recent research on the brain and neuroscience and in her entertaining and engaging sessions she shares her knowledge of brain science and applies that knowledge to the art and science of creating powerful presentations.

Can we use Brain Science to Make Better Decisions?
We think that we are reasoning, rational people and that our decisions are made by careful thinking. But the reality is that most of your decisions are based on emotion, and many are based on automatic triggers that you react to from something in your environment. Some (even most) of your actions are initiated from parts of your brain that you don’t have conscious access to. Many of your decisions, reactions, and behavior are governed by mental processes of which you are not even aware.
How many times have you thought back on a decision you made and said, “If only…” If you could learn how to make good decisions you would improve your work and personal life. But how should you make decisions? When should you measure alternatives in a logical way? Use your gut intuition?
Dr. Susan Weinschenk studies recent research on the brain and neuroscience and in this entertaining and engaging talk she shares her knowledge of brain science and applies that knowledge to the art and science of making decisions.

How good am I as a speaker, really? — Here’s what people have to say about my talks:

“OK, this presentation blew my mind. Tons of fascinating information. I got more new information out of this session than any other.”

– Tony Dunn at http://futureendeavour.blogspot.com

“Have confirmed with several people that they all felt your presentation was extremely interesting and enjoyable – great job!”

– Pia Gandt, Creative Internet Manager, The Swiss Colony

“As always, Dr. Weinschenk is an engaging and thought provoking speaker with original ideas. The talk was literally standing room only at the Big (D)esign Conference in Dallas. Attendees were energized after the talk, rating it extremely high. Most speakers will entertain you. Dr. Weinschenk will teach you something with her content, relevant stories, and real world examples.”

– Usability Principal, Sabre Human Factors Center, Big (D)esign Conference Organizer, DFW-UPA President

And more —

“Susan is excellent and compelling.

“Great useful take-away tips, helpful for anyone. Wonderful inspiring speaker.”

“Fantastic! I can apply this information next week.”

“Learned new info and tips. I was interested from beginning to end.”

.“Great ideas. I wish everyone in my company could hear this so I could stop having to sit through boring presentations!”

“Great topic, extremely useful immediately. Fabulous presenter. I never knew I could learn so much in 90 minutes.”

“Great practical advice. Good speaker. She’s a delight to listen to.”

“Really enjoyed the talk. Great that you focused on applying every point. Hypothetical and then with examples!”

“Very good presentation. Susan is a very smart and engaging speaker.”

“Susan is a very engaging and interesting presenter.”

“Very interesting and relevant topic. Well presented. Kept us engaged.”

‘Loved the talk. Susan is an excellent presenter.”

To contact me for a possible speaking engagement:

Susan Weinschenk

weinschenk@gmail.com

715.352.2816